Increasing Industrialization in Developing Countries Support Corporate Wellness Market Growth

Sedentary lifestyle of most of the corporate employees have added to the coverall pool of individuals suffering from hypertension, obesity, depression and other diseases such as diabetes, and cardiovascular diseases. Indirectly this has increased expenses for the corporations, as companies have to spend more on human resource management. To tackle the problem, corporate wellness initiatives are taken by companies to improve and maintain the health of employees. These programs help companies in many ways in reducing attrition rate and increasing productivity. Company profits are negatively affected by reduced productivity as a result of absenteeism. This can be prevented through a various measures to improve employee wellbeing. Regular fitness activities also motivate employees at work place and helps in reducing the overall healthcare costs. Workplace is also an important destination for increasing health awareness as employees spend most of their time at work. Consistent rise in the healthcare costs and discounts offered for employees participating in wellness programs, increased demand for corporate wellness services. Corporate wellness industry primarily involves fitness consultants, nutrition consultants, psychological therapists, and organizations who offer all the aforementioned services under a single roof.

Government initiatives in mandating companies to implement well programs for employees will boost the market growth. In the U.S., with recent reforms in the Affordable Care Act increased the cap on incentives granted to employees for participating in health related wellness programs from 20% to 30% of the total cost. Such reforms will motivate employees to actively participate in the corporate wellness programs. Employee retention is also major issues corporate across the globe are facing today. Implementing corporate wellness programs will help in retaining valuable human resource as it increases employee satisfaction and motivates employees to perform better.

Trends of Corporate Wellness:

Earlier corporate wellness programs were implemented in larger organizations, which had the funds to implement such policies. But with increasing adoption of the programs in smaller organizations, the market is expected to propel at a faster rate in the future. Increasing industrialization in developing counties will also support the market growth. Employers are now committed to improving health of their employees. Corporates are conducting lifestyle coaching, biometric screenings; and are also encouraging service providers to synchronize hospital care as well. Companies are also looking forward to implement evidence based treatment schemes for employees. Corporate wellness programs are thus emerging as a routine employer sponsored initiative for health improvement of employees.

The corporate wellness programs find success in proper execution of the plan, where employee’s active participation is a key factor and companies must implement corporate wellness programs as a long term process for better results. Proper education and awareness for the wellness programs is necessary for its effective implementation. Currently major restraint for the corporate wellness market is the inefficient execution of plan which has ultimately resulted to increased costs for the companies. Employers need to discover efficient and effective models to implement the wellness programs. Although reward based approach has been successful in many organizations, better models beneficial to employers as well as employees will ensure deeper market penetration.

Although North America and European companies have tried and tested the concept of corporate wellness, the market especially hold potential in Asia Pacific region. Being an emerging market, global companies are trying to build their hold in these regions. Thus increasing industrialization will increase scope of corporate wellness programs. Some of the players in the corporate wellness market include Corporate Wellness Solutions, Trotter Wellness, GCC Group, FitLinxx, Provant Health Solutions and many others. Fitbit, an activity monitor manufacturer has also expanded its business for providing corporate wellness solutions.

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The Wellness Industry Predicted To Create Millionaires

The “baby boomers” is the largest group of people that significantly helped various industries over the past decades. This particular group of people refers to the people that were born on the post war era of the Second World War. This group of people has made significant impact in how most people think, purchase and live. Many economists rely on the premise that baby boomers think and act as a single unit and when a particular product or industry is likened by the baby boomers, it will definitely be a hit. Now that the baby boomers are on the later years of their lives, they will be busy attending on their medical needs. Thus, the wellness industry is definitely on the roll!

The wellness industry is a megatrend in the workings of business and economy. All about health and wellness are currently the major trend in the business sector and is capable of providing people with new grounds and opportunities to grow and get rich. This particular industry is a certain facet of healthcare that put emphasis on the improvement of health and well-being. The wellness industry aims to promote a dynamic and healthy lifestyle rather than focusing on the treatment of various diseases.

Definitely one of the largest and fastest growing industries today, the wellness industry is a vast industry and caters for all market groups, which means a sure win. Billionaires and economic icons, Donald Trump and Warren Buffett, chose to put large investments in the wellness industry. In the United States, Australia and Europe, according to Paul Zane Pilzer, the wellness industry is just starting but is already a $ 500 billion market. If these giants put their money and efforts in the wellness industry, why don’t you?

Megatrend Industry + Compelling Business Model = Success!

As the wellness industry is a booming and a megatrend business venture, it is also combined with a compelling business model that ensures the people’s success. Most wellness businesses provide work at home opportunities or off site business opportunities that are very convenient and an advantage to a person who would like to enter the business.

The direct sales business model and networking industry involves is a very effective marketing and business strategy in order to reach customers as well as to fully introduce the products in the market place. If a product is introduced and marketed by your friend or colleague who has tried the product and is getting great wellness results they will try the products and network with others. This is similar to going to the hairdressers and referring friends due to your own satisfying results. This is networking and we network every day. This industry pays you for your networking and marketing of their products.

The wellness industry provides people with a home base business opportunity that will render them additional or alternative source of income. For those who would like to venture into the realm of wellness business, you have to consider a lot of things such as looking for scientifically-proven and tested wellness products.

Things to consider when choosing the right Wellness company:

The business must be a bonafide and registered member of the Direct Selling Association. This is to ensure that the business is legitimate and you are working and marketing well-trusted products.

The products that are being marketed should be original and patented and with no or minimal competition. This is very important to build a successful business.

The company should employ good manufacturing practices for their products that ensure the products are of the highest quality and provide results for those who consume them.

The company should uphold high business ethics and values and professionalism that will boost the image of the company and the products.

The products and services must be scientifically proven to be effective and supported by professional and wide researches and studies. This will largely help potential customers to purchase the product.

The company must have the courage and capability to take on the global market and be globally competitive.

If you need more help and information about a wellness business that fits all these criteria and provides a great home business opportunity, click on the link in the resource box for a free business presentation.

Ellen Agius is a home business developer who loves helping people create a successful business from home. For a free wellness business presentation, go to Million From Home .

Related Wellness Articles

Self Improvement – the Basis for Wellness

Self improvement is the reason people are increasingly moving towards the wellness philosophy. Self improvement involves the intent to make ones life better in one or more ways. The same goes with wellness. But the main difference between the two terms is that wellness is a more defined philosophy, whereas self improvement is a very general term to use. So I will discuss wellness so you can get a handle on self improvement and integrate it into your life.

For the purposes of this discussion, when I say wellness, you may want to think self improvement if that makes it easier for you. The major foundation of wellness is self responsibility. We are by and large responsible for creating our world. So aside from unforeseen and genetic circumstances, our world is the result of actions or inactions by us for our entire lives, for better and for worse.

There are those who would argue that even genetic traits and unfortunate circumstances of birth are of our own making, and that they are either carryovers (Karma) from our past lives and/or that we have asked to be born in a particular way or under a particular set of circumstances. But that discussion is best had on another day. Suffice it to say that if I do not like something about my life, I need to take responsibility for it and change it.

Wellness can best be seen on a scale, a wellness scale. On one extreme of the scale is disease and death, and on the other extreme, wellness, health, Nirvana, perfection or some other ideal that we strive towards. We are somewhere on the wellness scale in every aspect of our lives and are either moving towards disease and death or towards health and perfection.

While on this earth, we will never reach Nirvana or perfection, but it is something to strive towards. Unfortunately, we will all die, but the journey between birth and death is largely of our own making.

Another aspect of wellness is that every aspect of our lives can be measured on the wellness scale. Any aspect of your life, including love, finance, exercise, stress, career, assertiveness, etc., can be measured on this scale.

The good news and bad news is that when you move up or down in any aspect of your lifestyle, other aspects of your lifestyle are either pulled up or pushed down as well. For instance, if you start exercising regularly, chances are that you will also take a look at and improve your diet and nutrition. And since exercise makes you think more clearly, you will probably be able to look at other aspects of your lifestyle and move towards wellness in those areas as well.

There are also byproducts of improving in one area of your life. If we look at the exercise example, you would experience a reduction is your stress levels, improve your immune system, become more confident, and a host of other positive side effects.

On the other hand, if you develop a drinking habit, then your career, love life, relationships with others, health and other aspects of your lifestyle will probably suffer and move down the wellness scale towards disease and death.

So the name of the game in self improvement is to take responsibility for your life, diagnose and evaluate your lifestyle and choose the most effective way to improve your life in the most common sense order for you. But the main point is to do something. Anything! And to any degree. Just improve something, in some area of your life, to some degree, to start to move towards wellness, and you will see a magnificent ripple effect in all aspects of your lifestyle eventually. Good luck!

Irwin Myers is the president of Wellness Engine, a company this is dedicated to teaching wellness through multimedia. Our first production is Psychic Smarts. Visit our website at and our blog at

Secrets Revealed in the Wellness Industry

This interview is an excerpt from Kevin Gianni’s Renegade Roundtable, which can be found at In this excerpt, Dr. Jason Deitch shares on communication is a wellness team and how the wellness industry can adapt and inspire people.

Dr. Deitch is the co-author of the best-selling book “Discover Wellness: How Staying Healthy Can Make You Rich.” Dr. Deitch is also the founder of Discover Wellness Center and the Chief Wellness Officer of the Master’s Circle and WellCall, Inc.

Kevin: So how does a natural health practitioner communicate with a doctor? How does that transpire?

Dr. Deitch: When you say doctor do you mean a medical doctor?

Kevin: Yes, a medical doctor.

Dr. Deitch: OK. I interchangeably use the term ‘doctor’ because I look at chiropractors as doctors. I look at us as what I think of as wellness doctors. Quite honestly there’s a whole misconception as to what a chiropractor really is. Many of these terms are poor terms to use these days. In fact I actually teach and coach chiropractors to stop saying, “Hi, I’m a chiropractor” because as soon as somebody hears you’re a chiropractor they already peg you as somebody who’s a neck and back pain specialist and don’t see you as anything beyond that because that’s the definition of it, according to our cultural consciousness.

So what I recommend people do is try to start explaining who they are and what they do by the benefits that it offers people, not by their training. So to say, “Hi, I’m a massage therapist,” pegs you as something that people perceive you to be, which is often times inaccurate. “I’m a nutritionist.” So people have perceptions or attachments as to what those labels really mean. They’re often inaccurate. I believe that if you were to start describing yourself more along the lines of… For example I’ll often introduce myself as a wellness doctor. I’m not just a bestselling author, I’m a wellness doctor. Typically the response I get from people is, “What’s that?” Which is exactly the response I want because then it allows me to get into the benefits of what it’s like to work with me not to get pegged into, “Oh, you’re one of those.”

I think we all have to create new definitions for all of that and respect and understand that for the most part medical doctors’ jobs are to treat disease. There’s a place for that. It’s important. There’s a growing continuum of people trying to learn where they are in that process but there are a lot of people who fit into that big, gray area where they may be outside of the “biometric norms” and have to make a decision. “Do I control my cholesterol through medication or do I start taking care of myself better and see what I can do to not have to go down that path?” “I’m overweight. Do I wait until I’m pre-diabetic or diabetic or do I try to do something so I don’t have to go down that route?” I believe that all of the lines are changing.

I think there are more medical doctors who see the devastating consequences of just putting people on drugs and are looking to figure out ways in which they can help more people on their lifestyle. Unfortunately they don’t get paid to do that. Insurance companies don’t reimburse for that. So it’s a very difficult business model for them to adopt. On the other hand, chiropractors have a wonderful opportunity because the reality is we are basically people who help people make better lifestyle choices without the use of drugs and surgery, which is really the essence of what’s required these days.

All of us need to get a better understanding, whether you’re a massage therapist, a naturopath, etc. We write about all of these in the chapter I mentioned to you earlier about creating your wellness routine. We really have a tremendous respect for all of us coming together to understand what role we play. You take any team – baseball team, football team, whatever it may be – people have different positions on the team and you can’t become a championship team unless you all understand how you help each other get here or win. It’s a job, no question. I’m not saying it’s easy. I’m not saying it’s going to happen overnight. But I am saying this is really the most exciting and powerful time that the wellness industry has ever seen and my hope, goal, vision is that if I’ve got something to say about it we will try to unite the personal training profession, for example, the massage therapy profession, the chiropractic profession, Pilates – pilates is tremendously powerful and influential these days. We all have a role in helping people understand that they need to take more responsibility for their healthcare. There’s no one right, perfect way for everyone all the time. We will do so much better for ourselves and for our patients and our communities if we can start working together and cooperating and understand that referring to each other is a great thing, but everybody participates versus everybody going through the scarcity and being divided as a profession.

I have come out with another book specifically for providers, I know that there’s a lot of providers listening, so if I can please mention a website it is: You can use number five or spell five out. What I’ve done is I’ve written a new eBook that is the five secrets of America’s top wellness centers revealed. What I did is I basically have interviewed for the past almost 20 years now… As I mentioned, many of my closest friends are world- class wellness doctors, many work with professional athletes, A-list celebrities, we’re very involved on a variety of different levels from research and science to politics and so on and so forth. I’ve found and discovered that there are five secrets to making the transformation. I put it together in this very short ebook. It’s easy to read. It’s actually fun to read, so to speak. You can go to to read the book. It will get you into this conversation where you can learn more, what we’re up to and what’s going on. It really is, I believe, the future of where healthcare needs to go.

Kevin: You said, “The five secrets revealed.” You’ve got to reveal one before you go. [Laughter]

Dr. Deitch: The first secret really is that there is a mindset of a wellness doctor that is different than a traditional doctor. I don’t mean traditional medical doctor but even in the “holistic healthcare field” there is a different mindset, one towards promoting health and wellbeing versus being what I think of as a holistic healer.

The difference is that a holistic healer is really somebody, and again, I’m just making my definitions and distinctions, you can argue the words and create your own words if you like, but my point is that there are many people, chiropractors, massage therapists and so on, nutritionists, that use non-pharmaceutical approaches to treat symptoms. Essentially that becomes their goal. Their explanation is, “Look, you can either heal your symptom through pharmaceutical means or surgery or you can use non-pharmaceutical methods and approaches.” I don’t say that that’s wrong or bad or anything, I think it’s wonderful, but wellness is really something different. Wellness by our definition, again people can argue that wellness is early detection of disease and that’s what they confuse it for often times, but what we’re trying to teach is that wellness is really about teaching people to take self-responsibility. It’s about helping people do the things for themselves that they’re capable of.

We often times use the metaphor of money. Most people don’t consider themselves wealthy because they’re not bankrupt and yet that’s the way most people define being healthy. Most people think they’re healthy because they’re not diseased, sick or injured. It’s completely inaccurate and it’s time for us to use terms that really are more reflective and accurate in what it is that we’re trying to accomplish. Health and wealth are in essence the same. Wealth is something that most people seek to attain. They work hard to attain it and it’s something that is constantly evolving and goring. If I give you 200 dollars you’d probably want 400. If I give you 1,000 dollars you’d probably want 2,000. There’s more. And health really is the same thing. There’s more to it. It is something you can build, it is something you can grow. You can be healthier at 40 than you could be at 30 and so on and so forth, depending on your self-responsibility and what you do. That’s really the education we try to, again, inspire more than inform, inspire people to learn and really take part in.

So that’s the first secret. The wellness industry must adapt to the changing environment that is taking place by focusing on really inspiring people to want to improve their health, not just to use us as a drugless solution to just simply fixing a problem that they’re going to go back and end up probably recreating because of their lifestyle anyway.

Kevin: That’s great. I know that you have to run so I want to thank you for your time.

To read the rest of this transcript as well as access The Renegade Roundtable experts just like Dr. Jason Deitch please click here! Kevin Gianni is an internationally recognized health advocate, author & film consultant. He has helped thousands of people take control of their own health naturally. For more information visit raw food diets and holistic nutrition.

Building Careers in Workplace Wellness and Health Promotion

Workplace wellness includes any activity that is designed to promote or support physical and mental health in the workplace. It may include activities ranging from health education, weight management programs, on-site fitness programs, health coaching and counselling, or health fairs.

In today’s fast-paced life, obesity, stress, blood pressure and sore muscles have become common problem. The causes are numerous, ranging from stress at workplace, long job hours, unhealthy eating, no time for physical exercise and sedentary workplace settings. Such problems directly affect the bottom line of the organizations, resulting in increased employee absenteeism, disability and injury.

In order to promote total wellness and health of employees, organizations implement wellness programs. And the benefits are quite substantial. Such programs not only ensure good health of the employees but have a significant effect on their morale. This also enhances the company reputation and goodwill.

Careers in Workplace Wellness

Already people have become more health conscious nowadays. Introduction of workplace wellness programs has further resulted in the rise in demand for professionals who can design, develop and implement programs to promote total well-being of individuals within corporate and community contexts.

Employers are keen on hiring qualified and experienced individuals who

1) Are skilled in handling physical and psycho-social health issues
2) Can bring a holistic approach to workplace wellness and community health promotion
3) Can assess health risk factors
4) Possess essential wellness program management and communication skills
5) Can provide wellness coaching to individuals and groups

The demand for health and wellness management professionals is expected to increase further in coming years, as more and more organizations plan to begin with workplace health management programs.

Education and Training

Although employment prospects in this field are bright but the job market is fiercely competitive. Individuals with specialized college education in this discipline have better chances of finding decent paying jobs than those without any specialized education. A workplace wellness and health promotion program can provide interested individuals with the knowledge and skills needs to build rewarding careers in this field.

It’s a one-year graduate certification program focuses on assessing health risk factors, developing strategies to promote individual and organizational well-being, providing wellness coaching, analyzing trends and issues in political, economic and social environment and delivering effective contemporary wellness programs.

It runs for two semesters and cover a wide range of subjects, including Program Planning, Research Methods in Health Studies, Health Promotion Theory, Mental Health Management, Coaching and Communication Skills, Health and Wellness Concepts, Environmental Health and Health Promotion and Organizational Development.

Selecting the Right Program

Numerous colleges in Canada offer postgraduate health and wellness programs. Unfortunately, not all colleges offer practical hands-on experience, which is much required to seek employment in this field. Centennial College’s program in workplace wellness and health promotion incorporates an industry field placement in the second semester, providing valuable and relevant work experience and networking opportunities to students.

It is country’s first post-graduate wellness program with a national and international reputation. Additionally, it offers strong employment prospects and opens doors to numerous career opportunities in corporate, community and institutional wellness.

The author of the article, Jason White discusses the importance of workplace wellness in today’s face-paced work environment. He also discusses how Centennial College’s postgraduate health and wellness program in Toronto prepares graduates for careers in this field in just one year.